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Repair hair in a flash!

Dealing with dryness and damage? Try Instant Karma, our conditioning rinse that transforms hair in minutes (now 20% OFF this weekend only!).

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Repair hair in a flash!

Find the perfect product for your hair concerns

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Super Natural Ingredients. Supernatural Hair.
Super Natural Ingredients. Supernatural Hair.

Super Natural Ingredients. Supernatural Hair.

We believe in cultivating a community of mutual respect where kindness transcends social hierarchy.

We support each other through our words and actions while making all people feel welcomed and beautiful.

We support individual style, and are dedicated to helping you achieve the highest expression of your individual beauty.

We believe in hair and scalp wellness and create clean, safe haircare that actually works.

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Whatever Wherever Leave-In Conditioner
Whatever Wherever Leave-In Conditioner
Whatever Wherever Leave-In Conditioner

Whatever Wherever Leave-In Conditioner

A miracle product.
An all-in-one 95% natural product powered by baobab proteins that renews lifeless hair, adds weightless buoyancy, increases shine, and controls frizz.
A natural hydrating elixir that transforms hair into the best version of itself.

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100% Vegan

100% Vegan

Color Safe

Color Safe

Cruelty Free

Cruelty Free

Gluten Free

Gluten Free

Artificial Dye Free

Artificial Dye Free

Formaldehyde Free

Formaldehyde Free

Petroleum Free

Petroleum Free

Silicon Free

Silicon Free

Synthetic Fragrance Free

Synthetic Fragrance Free

Toxin Free

Toxin Free

*List varies from product to product