Purple Reign

Brighten blonde, silver, and grey tones while banishing brassiness with Purple Reign, a natural purple toning shampoo. Formulated with 98% natural ingredients that work wonders for boosting vibrancy, shine, and nourishing from root to tip, this cleanser uses Ancient Chinese purple rice, quinoa, baobab, and powerful antioxidants to refresh highlights while strengthening strands.

• Made with 98% natural ingredients
• Crafted with purple rice to improve hair health
• Free from sulfates, parabens, silicones, glutens, phthalates, synthetic fragrances, and toxins
• Cruelty-free
• 100% vegan
• Color safe

For blonde, silver, or grey toned hair of all types and textures.

• Ultra-violet formula counteracts harsh brassy tones
• Highlights color and shine
• Strengthens and softens hair shaft
• Delivers stronger, smoother hair with a boost of shine and vibrancy

Wet hair and lather up in hands, then apply from roots to ends. Rinse thoroughly and repeat as desired. Use up to 3 times per week.

Water (Aqua), Sodium Lauroyl Methyl Isethionate*, Sodium Cocoyl Isethionate*, PEG-120 Methyl Glucose Dioleate*, Fragrance (Parfum)**, Glycerin*, Decyl Glucoside, Sodium Myristoyl Sarcosinate*, Cocamidopropyl Hydroxysultaine*, Sodium Cocoyl Amino Acids (Apple)*, Glycol Distearate*, Hydrolyzed Quinoa*, Hydrolyzed Adansonia Digitata Seed Protein*, Schinziophyton Rautanenii Kernel Oil*, Oryza Sativa (Rice) Extract*, Dextrin*, Guar Hydroxypropyltrimonium Chloride*, Hydroxypropyl Methylcellulose*, Polyquaternium-10, Benzyl Alcohol/Dehydroacetic Acid/Benzoic Acid/Sorbic Acid, Citric Acid, Ext. Violet 2 (CI 60730).

*Plant/Natural Origin
**Naturally-Derived Fragrance