Press

"Whether you're a natural blond or trying out highlights, your color demands extra attention. [Purple Reign] vegan shampoo helps you steer clear of brassy territory while infusing your hair with megawatt shine."

"The entire collection is crafted by New York City–based stylist Sam Brocato, whom I have visited for hair treatments (i.e., the visionary behind the brand is beauty-editor-approved!)."

"[Dreamer] is another strand superstar in Phan's routine and it's a triple threat that promotes hair growth, strengthens locks and improves shine."

"When Shorter is styling a client’s curls, she reaches for this hydrating option [Wash & Co] instead of shampoo because it cleans the scalp without any harsh ingredients."